Beach cleanup drive


Karachi: Al Baraka Bank Pakistan Limited, as part of its Corporate Social Responsibility organized a Beach cleanup activity at SeaView, Clifton, attended by over 400 concerned citizens including men, women and children.

A drive towards a better and cleaner environment, the event titled ‘The Big Clean Up’ Al Baraka Bank Pakistan Limited in an effort to raise awareness for a cleaner and healthier environment and to promote an attitude of responsibility among its employees, youth, friends and families.

The drive started from the Floating Ship on Sunday, 31 March 2013 in the early morning to pick up trash and cleaned the way towards McDonalds, Sea View, while spreading awareness about the importance of keeping the beach clean.

Commenting on the event Shafqaat Ahmed, Chief Executive Officer of Al Baraka Bank Pakistan Limited said *“Ethical principles, the prime fundamental of Islamic banking, is not only preached but are also practiced at Al Baraka. The Big Clean Up is our initiative to promote the Islamic value of cleanliness and hygiene.”

Apart from gloves, bags, t-shirts and caps, refreshments and water were also provided to the participants to keep up the energy levels high. The entire stretch of the beach was branded with colourful banners and messages promoting a healthier environment with slogans like ‘Saving our beaches one piece of trash at a time’ and ‘We are responsible for our beaches’ among others.